You are building a SaaS product. You need to know which channels drive signups, which landing pages convert, and how much revenue each traffic source actually generates. sourcebeam gives you those answers without the complexity of enterprise analytics platforms.
Free
Until you have real traffic
<1 KB
Script size
Stripe
Revenue built in
Most analytics tools were not built for SaaS. Google Analytics was designed for media sites that monetize through ad impressions. Product analytics tools like Mixpanel and Amplitude are designed for in-app behavior tracking. Neither solves the core SaaS marketing question: which traffic sources generate paying customers, and what is the actual revenue per channel?
SaaS founders end up stitching together multiple tools — Google Analytics for traffic, Mixpanel for product events, Stripe for revenue — and manually correlating the data in spreadsheets. The result is a fragile, time-consuming process that produces answers days after you need them. sourcebeam collapses that stack into a single tool that connects website traffic directly to Stripe revenue.
Under 1 KB. No npm packages. No build step.
Connect Stripe and see where your MRR comes from. sourcebeam integrates directly with Stripe to attribute every checkout to the visitor, session, and traffic source that produced it. When a visitor from a specific blog post signs up for a trial and later converts to a paid plan, you see the entire chain: the referrer, the landing page, the UTM campaign, and the revenue generated.
This changes how you make marketing decisions. Instead of optimizing for pageviews or even trial signups, you can optimize for actual revenue. A blog post that drives 500 visits and 3 paid signups is more valuable than one that drives 5,000 visits and zero conversions. Without revenue attribution, you would never know the difference.
No manual event instrumentation. With other analytics tools, connecting traffic to revenue requires custom event tracking — you need to fire events at signup, at trial start, at conversion, and pass revenue values as properties. If a developer forgets to add a tracking call, or if the event schema changes during a refactor, your attribution breaks silently. sourcebeam handles this automatically through the Stripe integration. Every Stripe checkout session is linked to the sourcebeam visitor that initiated it. No custom code, no fragile event pipelines.
Trial signup conversion rates by source. Set up a conversion goal for your signup page and sourcebeam automatically calculates the conversion rate for every traffic source, landing page, and UTM campaign. You can see that organic search converts at 4.2%, Twitter referrals at 1.8%, and your latest Product Hunt launch at 6.1% — all without building custom funnels or writing SQL queries.
Visitor journeys from first touch to paid. SaaS buying cycles often span multiple sessions over days or weeks. A developer discovers your product through a blog post, returns two days later to check the docs, comes back a week later to sign up for a trial, and converts to paid after 14 days. sourcebeam tracks this entire journey across sessions — without cookies. You can see the complete path, understand which touchpoints matter, and identify where potential customers drop off.
Landing page performance. Which pages do visitors land on first? What is the bounce rate for each entry point? How do visitors who land on your pricing page behave differently from those who land on a blog post? sourcebeam gives you clear answers for every page, broken down by traffic source, device, and country. No custom dimensions to configure, no segments to build.
Real-time visibility during launches. When you launch on Product Hunt, post on Hacker News, or run a paid campaign, you need real-time data — not reports that update 24 hours later. sourcebeam shows visitors and events in real-time, so you can see the immediate impact of every launch, tweet, or ad campaign. If something is working, you know instantly. If it is not, you can adjust before your budget is spent.
Set up a conversion goal for your signup page and sourcebeam automatically calculates the conversion rate for every traffic source, landing page, and UTM campaign.
Stop building reports. Start asking questions. sourcebeam exposes a read-only API designed for LLM consumption. Connect it to Claude, ChatGPT, or any AI assistant and query your analytics in natural language. "What was my trial signup rate from organic search last month?" "Which blog posts drive the most paid conversions?" "How does my homepage bounce rate compare on mobile vs desktop?"
For SaaS founders who are already stretched thin — wearing product, marketing, and engineering hats simultaneously — this eliminates the time spent navigating dashboards and building custom reports. You get the answer in seconds and move on to execution.
Starts at $5/month. For an early-stage SaaS with a landing page and a handful of beta users, sourcebeam stays cheap without locking you into an oversized analytics bill. You get a clear entry price instead of trial logic or plan gymnastics.
Pay-as-you-go means your analytics bill mirrors your growth. SaaS traffic is rarely linear. You might have a quiet month during development, a spike during a launch, and steady growth in between. sourcebeam charges based on actual events — when traffic is low, you pay less. When traffic spikes, you pay proportionally more, but you are never locked into a plan that costs $50/month during a month where you had 200 visitors.
No per-feature pricing. Revenue tracking, conversion goals, AI API access, visitor journeys — everything is included at every tier. You do not need to upgrade to a "Business" plan to see which traffic sources generate revenue. You do not need an "Enterprise" plan to use the API.
Cookie consent banners hurt conversion rates. Studies consistently show that consent popups increase bounce rates by 5-15% — visitors leave before they even see your product. For a SaaS marketing site where every visitor is a potential trial signup, that is a measurable cost.
sourcebeam does not use cookies. No consent banner needed, no compliance complexity, no impact on your conversion funnel. Your visitors see your landing page, not a privacy popup. And because sourcebeam is GDPR-compliant by design, your legal team has one fewer tool to audit.
Starts at $5/month. Takes 30 seconds.