You sell things online. You need to know which marketing channels generate actual revenue — not just clicks, not just pageviews, but dollars. sourcebeam connects your website traffic directly to Stripe sales, so you can stop guessing and start optimizing for revenue.
Stripe
Auto-attribution
Real-time
During sales events
<1 KB
Page speed impact
Every Stripe sale, traced to its source. Connect your Stripe account to sourcebeam and every checkout session is automatically linked to the visitor who initiated it — their referrer, landing page, UTM parameters, device, and country. When a customer who arrived through an Instagram ad two days ago comes back and buys, you see the full chain. No manual event tagging, no conversion value configuration, no data pipeline to maintain.
Answer the questions that drive growth. Which traffic source generates the most revenue per visitor? Which product pages have the highest conversion rate? Does organic search outperform paid ads in terms of actual sales — not just traffic? How much revenue did that influencer collaboration actually generate? sourcebeam gives you these answers on a single dashboard, updated in real-time.
No ecommerce plugin to configure. Google Analytics requires Enhanced Ecommerce setup — a complex process involving data layer configuration, tag manager rules, and custom event schemas for product impressions, add-to-cart actions, checkout steps, and purchase completions. One misconfigured step and your revenue data is wrong. sourcebeam skips all of this. Stripe handles the transaction, sourcebeam attributes it. The integration takes less than a minute.
Under 1 KB. No npm packages. No build step.
Most ecommerce purchases are not impulse buys. A customer might discover your product through a blog post, come back a few days later to compare options, return again to check reviews or pricing, and finally purchase on their fourth visit. Traditional analytics attributes the sale to the last click — usually a direct visit or branded search. That misses the entire discovery and consideration journey.
sourcebeam tracks visitor journeys across multiple sessions. You can see the complete path from first touch to purchase: how many sessions it took, which pages they visited repeatedly, what triggered their return visits, and what finally converted them. This multi-session view reveals which content and channels actually drive purchase intent — not just which ones capture the last click.
Identify drop-off points. Set up conversion goals for key steps in your purchase flow — product page views, cart additions, checkout initiations — and sourcebeam tracks where visitors drop off. If 40% of visitors who view your product page never scroll to the pricing section, that tells you something specific and actionable. If mobile visitors bounce at twice the rate of desktop visitors, you know where to focus your optimization effort.
Cookie consent banners cost you sales. For ecommerce sites, every friction point between a visitor and a purchase costs money. Cookie consent popups are proven to increase bounce rates — visitors who came to browse your products are instead presented with a legal notification. A portion of them leave before engaging with your content. For high-traffic stores, even a 5% increase in bounce rate translates to significant lost revenue.
sourcebeam does not use cookies. No consent banner needed, no popup interrupting the shopping experience, no visitor opting out of tracking and becoming invisible to your analytics. Every visitor is counted, every session is tracked, and your conversion funnel is not polluted by consent-related drop-offs.
GDPR compliance without the overhead. Ecommerce businesses operating in the EU spend significant time and money on cookie compliance — implementing consent management platforms, maintaining cookie inventories, and updating privacy policies. sourcebeam eliminates this category of compliance work entirely. No cookies means no consent requirements for analytics. You still need to handle consent for payment processing and other necessary cookies, but your analytics layer is clean.
Cookie consent banners increase bounce rates by 5-15%. For ecommerce, every friction point between visitor and purchase costs money. sourcebeam removes that friction.
UTM tracking that connects to dollars. sourcebeam captures UTM parameters — source, medium, campaign, term, and content — and links them directly to revenue. You can see exactly how much money your "spring-sale" campaign generated, which ad creative performed best, and whether your email newsletter drives more revenue per click than your Facebook ads. No more guessing which campaigns are worth repeating.
Real-time during sales events. During Black Friday, flash sales, or product launches, you need instant feedback. sourcebeam shows visitors and conversions in real-time — you can see the impact of a social media post within seconds of publishing it, monitor traffic spikes as they happen, and identify which referral sources are driving the most sales during your promotion. No 24-hour processing delay, no sampled data.
Country and device insights for targeting. sourcebeam breaks down traffic and conversions by country, device type, browser, and screen size. You can discover that 60% of your revenue comes from mobile visitors in three specific countries — and adjust your ad targeting, shipping policies, and currency display accordingly. These insights are available out of the box, without configuring custom dimensions or building segments.
Running an ecommerce business means wearing many hats — sourcing, fulfillment, customer service, marketing. You do not have hours to spend building analytics reports. sourcebeam's AI-ready API lets you connect Claude or ChatGPT and ask questions in plain English.
"Which product pages have the highest bounce rate on mobile?" "How much revenue did Instagram drive last week compared to the week before?" "What are my top 5 referrers by revenue this month?" Get answers in seconds, make decisions in minutes, and get back to running your business.
Page speed directly impacts ecommerce conversion rates. Google research shows that a 1-second delay in mobile load time can reduce conversions by up to 20%. Every kilobyte of JavaScript on your page contributes to that delay.
Google Analytics adds 45+ KB to your page. PostHog adds 60+ KB. sourcebeam adds less than 1 KB. For an ecommerce site where performance directly correlates with revenue, this is not a cosmetic difference — it is a competitive advantage. Faster pages mean better Core Web Vitals scores, higher search rankings, and more conversions.
Starts at $5/month. Takes 30 seconds.