Analytics for agencies

You manage websites for multiple clients. Each one needs analytics, and each one adds complexity — different Google Analytics accounts, different tag manager configurations, different levels of data access. sourcebeam simplifies the entire stack: one account, multiple sites, clean dashboards, predictable billing.

1

Account for all clients

0

Per-seat fees

Free

Small client sites

The agency analytics headache

Managing Google Analytics across clients is a full-time job. Every client has a different GA4 property, often set up by a previous developer with inconsistent event schemas. Some use Google Tag Manager, some have hardcoded tracking. Some have Universal Analytics data that never got migrated. You spend hours navigating between accounts, rebuilding the same reports for different clients, and troubleshooting tracking issues that stem from years of accumulated configuration debt.

Client reporting eats your margins. Every month, you pull data from analytics dashboards, format it into slides or PDFs, add commentary, and send it to clients. For agencies with 10+ clients, this reporting cycle can consume days of billable time. The reports themselves often focus on vanity metrics — pageviews, sessions, bounce rate — because the tools make it hard to show the metrics that clients actually care about: leads, sales, and revenue.

Cookie compliance multiplied. Every client site using Google Analytics needs a consent banner if it serves EU visitors. That means implementing and maintaining consent management platforms across every client project, updating cookie policies when regulations change, and fielding client questions about GDPR compliance. For an agency managing 20 sites, this compliance overhead is substantial.

index.html
<!-- One line. That's it. -->
<script defer
src="https://srcbeam.com/sb.js"
data-site="YOUR_SITE_ID" />

Under 1 KB. No npm packages. No build step.

One account, all your clients

Add a site in seconds, not hours. Adding a new client to sourcebeam takes less than a minute. Create a site in your dashboard, copy the script tag, paste it into the client's HTML. Done. No property configuration, no data stream setup, no tag manager rules to configure. The tracking starts immediately — visitors, pageviews, sessions, referrers, devices, and countries are captured automatically.

Clean separation between clients. Each client site gets its own dashboard with its own data. There is no cross-contamination, no risk of accidentally showing one client's data to another. Each site also gets its own API token, so you can build per-client integrations or grant clients read-only access to their own analytics without exposing your full account.

Consistent setup across all projects. When every client uses the same analytics platform with the same configuration, your team stops wasting time adapting to different setups. New team members can onboard to any client project immediately — the dashboard layout, metrics, and navigation are identical. No more "How does this client's GA4 property work?" conversations.

Show clients the metrics that matter

Revenue attribution for ecommerce clients. For clients running Stripe, sourcebeam automatically attributes revenue to traffic sources, landing pages, and campaigns. Instead of reporting "your website had 15,000 visitors this month," you can report "organic search generated $12,400 in revenue, while your Facebook campaign generated $3,200." That is the kind of insight that justifies your retainer and makes clients want to invest more in marketing.

Conversion tracking without developer involvement. Set up conversion goals for each client — contact form submissions, quote requests, demo bookings, purchase completions — directly in the sourcebeam dashboard. No need to coordinate with the client's development team to add event tracking code. Goals are defined by URL patterns or custom events, and sourcebeam automatically calculates conversion rates across all traffic sources.

AI-powered reporting. sourcebeam's read-only API is designed for LLM consumption. Connect Claude or ChatGPT to a client's API token and generate report narratives in seconds. "Summarize this month's traffic trends compared to last month." "Which campaigns drove the most conversions?" "What are the top opportunities for improvement?" This turns hours of manual reporting into minutes of AI-assisted analysis.

Connect Claude or ChatGPT to a client's API token and generate report narratives in seconds. Hours of manual reporting become minutes of AI-assisted analysis.

Predictable pricing for predictable margins

Pay-as-you-go across all sites. sourcebeam charges based on total events across all your sites. Small client sites with low traffic contribute little to your bill. Larger clients contribute proportionally more. You can predict your analytics cost based on aggregate traffic volume and build it into your client retainers with a clear margin.

No per-seat fees. Analytics platforms that charge per user punish agencies for having teams. If you have 5 account managers who each need access to client dashboards, per-seat pricing can double or triple your cost. sourcebeam does not charge per seat — your entire team can access every dashboard at no additional cost.

Starts at $5/month. For small client sites — local businesses, portfolio sites, early-stage startups — sourcebeam stays cheap enough to include in your service package without crushing your margin. Pricing is easy to explain and easy to pass through.

No cookie banners on client sites

sourcebeam does not use cookies. This eliminates an entire category of compliance work across all your client projects. No consent management platform to install, no cookie policy to maintain, no banner to design that matches each client's brand guidelines.

For agencies, this saves time on every project. It also removes a friction point that hurts your clients' conversion rates — consent popups increase bounce rates, which undermines the marketing work you are doing for them. Clean landing pages without legal popups convert better. That is a measurable benefit you can point to.

Faster client sites, better results

When you hand over a client site with a Lighthouse score of 95+, that is a deliverable they remember. Every kilobyte of JavaScript you add to their page chips away at that score. Google Analytics adds 45+ KB. sourcebeam adds less than 1 KB.

For agencies that bill for performance optimization, SEO, or page speed improvements — switching from Google Analytics to sourcebeam is a tangible performance win you can demonstrate. Better Core Web Vitals, faster page loads, and higher search rankings — all from choosing a lighter analytics solution.

Get started

Starts at $5/month. Takes 30 seconds.